calvin to · @calvintoes live online · mon, nov 16, 2026 · 10 to 11:30am pt
a 90-minute live workshop with calvin to

Make Claude write like you.

A 90-minute live workshop for business owners who rewrite everything AI gives them.

  • Everything you write for your business, in your voice: posts, review replies, DMs, emails, your About page
  • Talk, don't type: one 15-minute interview, out loud, and Claude writes your business brain from it
  • 90 minutes, live with me, Monday, November 16, 10 to 11:30am Pacific
Get my seat · $97
live on zoom·replay yours to keep·sales close sun, nov 15
by 11:30am, you'll have
1a business brain: three files Claude works from
2five saved jobs, ready whenever you need them
3a week of posts
4replies to your last three reviews
5one promo email
All of it in your voice, built live in the Claude app. No code, no homework.

You asked AI for a post. It sounded like everyone else.

So you closed the tab. The post you needed got written at night, after close, by you, in whatever time was left. Same with the review you meant to answer, the DM sitting in your inbox, and the email you never sent.

Every time you open a blank chat, Claude starts from zero. It doesn't know what you sell, who walks in, or how you talk, so it guesses. It makes up prices and hours. And the guess sounds like every other business on Instagram.

The tool wasn't the problem. It had no idea who you are. Tell it once, in your own words, and everything you write starts from your business.

Calvin sitting in a café chair with a coffee, looking at the camera
why i'm teaching this

For five years I built and managed websites for local businesses. Now I'm trying to put myself out of business.

Every piece of my own marketing runs through the system I teach. I'm teaching owners to do it themselves, so they save the money. If something is truly out of your depth, that's where I come in.

It all starts in one place: Claude knowing your business, your customers and how you talk. That's these 90 minutes. Make Claude Write Like You is the first step, the one everything else depends on.

what you build

Everything you write for your business, in your voice.

1 · the business brain

One interview, three files

You talk for about 15 minutes, out loud, while Claude listens. From that one interview, Claude writes three files:

  • Your voice: how you talk, the words you use, and the words you'd never use
  • Your business facts: offers, prices, hours, policies and FAQs, so Claude stops making things up
  • Your customers: who buys and what they say, from your real reviews
You leave with: all three, saved as one Claude Project
2 · five saved jobs

The writing you do every week

Five prompts you keep, each one working from your business brain:

  • A social post
  • A reply to a review
  • An answer to a DM or a lead
  • A promo email
  • An About page rewrite
You leave with: five jobs, ready whenever you need them
3 · run three live

Real work, done in the room

We run three of the jobs together, on your business, so you leave with work you can use this week:

  • A week of posts
  • Replies to your last three reviews
  • One promo email
You leave with: all of it in your voice
11:30am

Claude knows your business, your customers and how you talk. Everything you write from now on starts there.

Get my seat · $97 sales close sun, nov 15
you don't need to be good with tech

Guillermo owns a gym in Las Vegas. In his words:

“I don't consider myself very tech savvy.”

After I showed him how to use Claude in his business:

“It was like a weight lifted off my shoulders to know and understand that I can make the changes myself.”

He didn't take this workshop. He's a gym owner I coached one on one, and he runs it himself now.

Get my seat · $97 sales close sun, nov 15
guillermo, in his own words · 40 seconds, sound on
what you get

90 minutes. Everything in it.

your seat
  • 90 minutes, live with meMonday, November 16, 10 to 11:30am Pacific, on Zoom. Built in the room, together.
    included
  • your business brain
  • Your voiceHow you talk, your words, and the words you'd never use
    included
  • Your business factsOffers, prices, hours, policies and FAQs, so Claude stops making things up
    included
  • Your customersWho buys and what they say, from your real reviews
    included
  • five saved jobs
  • A social post, a review reply, a DM or lead answer, a promo email, an About page rewritePrompts you keep, each one working from your business brain
    included
  • three run live, in your voice
  • A week of posts
    included
  • Replies to your last three reviews
    included
  • One promo email
    included
  • bonuses
  • 30 Days of PostsPrompts and a 30-day calendar that turn your business brain into a month of posts. In your confirmation email.
    included
  • The replay, yours to keepGo back over any step, any time
    included
  • A 30-minute group Q&A callMonday, November 23, 10 to 10:30am Pacific, on Zoom
    included
  • The prompt libraryThe five jobs and the 30 Days of Posts prompts, in one file
    included
My one-on-one coaching$997
Build it yourself, live$97
Get my seat · $97

Everything above is in the $97. No add-ons at checkout.

the same method

This is the first step. Next is putting it to work on your site: your form, your offer page, the reply that goes out at 9pm. That's what I do one on one. The first step is 90 minutes, with other owners, for $97.

This is for you if

  • You own a local business and you're the one doing the marketing
  • You've tried an AI tool and ended up rewriting what it gave you, or stopped using it
  • You'd rather learn to run it yourself than pay someone forever

It's not for you if

  • You want someone to do it for you (that's a different service; ask me)
  • You can't be live on Monday, November 16 at 10am Pacific (the replay is there, but the guarantee needs you live)

What you'll need

  • A Claude Pro account ($20 a month, cancel any time). It gives you room to build in the workshop, and everything that comes after, like connecting Claude to your tools, runs on a paid plan anyway.
  • The Claude desktop app on a Mac or Windows computer. Everything happens in the app, by talking to it. No code, no terminal.
  • A microphone (the one built into your computer is fine) and a spot where you can talk out loud for 90 minutes
  • Ten minutes of prep: a folder with what you sell and your prices, your last few reviews, and your About page. The full list comes after you join.
the guarantee

Do the setup with me live. If the post Claude writes at the end doesn't sound like you, send it to me by Wednesday, November 18. I'll go through your setup personally and fix it with you, or you take a seat in the next class free (planned for December). Still not you? I'll refund your $97.

sales close sunday, november 15

It's live, so it starts at 10am Monday whether you're there or not. The replay is yours to keep, and the Q&A call is the Monday after.

Get my seat · $97

After you pay, you'll get an email with the Zoom link, your 30 Days of Posts, and what to have ready on Monday.

Questions

I'm not tech savvy.

Neither is Guillermo, in his words: “I don't consider myself very tech savvy.” You talk, Claude types, and we do every step together, live. You don't leave with it half done.

I already tried AI and it sounded fake.

That's what this workshop fixes. A blank chat has nothing to go on, so it writes like everyone and guesses at your prices. Once Claude has your voice, your business facts and your customers, the same request comes back sounding like you. You'll hear it happen live, on your own business.

How long is it?

90 minutes, Monday, November 16, from 10 to 11:30am Pacific. About 15 minutes of it is the interview, where you talk and Claude listens. The rest is building: your three files, your five saved jobs, and running three of them so you leave with real posts, replies and an email.

Do I need to know how to code?

No. Everything happens in the Claude desktop app, by talking to it, the same way you'd text someone. Nothing technical, no terminal.

What if I can't make it live?

The replay is yours to keep, and you can bring questions to the Q&A call on Monday, November 23. To use the guarantee, come live, because we check the post together at the end.

What's the Q&A call?

A 30-minute group call on Zoom, Monday, November 23, 10 to 10:30am Pacific, one week after the workshop. Bring whatever came up once you started using your business brain. It's included with your seat, and the link comes by email.

What's 30 Days of Posts?

It's included with your seat. Prompts and a 30-day calendar that turn your business brain into a month of posts: a PDF and a prompt file, sent by email with your confirmation. You use it after the workshop.

Do I need a website?

No. Nothing in the workshop needs a website. If you have one, the About page job rewrites yours in your voice. If you don't, it's saved for when you do.

Why Claude Pro?

Pro gives you about five times the room the free plan does, so you won't run out mid-workshop. Everything I teach after this runs on a paid plan too. It's month to month.

What happens after the workshop?

At the end I'll show you the next step: putting it to work on your own site, your form and your follow-up, one on one with me. No pressure, and nothing you need for the workshop.